5 Reasons why you should market via social media

If you own a business or work as a marketing manager at a business, you’re probably intrigued by social media as a marketing platform. Hardly a day goes by that the “traditional” news media doesn’t talk about Twitter, Instagram, Tik Tok, Facebook or YouTube often in the context of some new way to reach customers and build a buzz.

Social media is everywhere, and yet it can seem very confusing to the uninitiated. What is this magical marketing, and how does it work?

  1. Social media is big.
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Facebook, the largest social media platform, has over two billion users worldwide and climbing. Linkedin sports over 720 million members as “the” network for “B2B” marketers. Everyday nearly 5 billion videos are watched on YouTube, and nearly everyone goes to google to check out reviews on local businesses.

  1. Your customers are on social media

Nearly everyone uses Facebook – from teenagers to grandmas, business executives to flight attendants. Most professionals have at least a LinkedIn profile. Everyone reads reviews online, posts pictures to Instagram, etc. By participating in social media, you can “fish where the fish are”.

  1. Social Media is Free. 
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Facebook, Yelp, Snapchat, YouTube, TikTok, Instagram, Pinterest… are, of course, free to use. Users love them because “for free” they get access to their friends and family, plus information on brands that they love. And in terms of marketing, there is a lot you can do, for free, to build your brand, spread e WOM (electronic word of mouth), help you stay top-of-mind with your customers, and even “get shares” or “go viral” (“Free” as we’ll learn, does not mean easy or no hard work involved)

  1. Social Media can reach not only existing but also new customers. 
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Between organic and paid reach on sites like Instagram, Facebook, YouTube or Twitter, you can not only stay in touch with your existing customers, you can also be discovered by new customers. Unlike on search engines like Google (where customers must proactively look for you), on social media, you can be discovered as a customer. No. 1 shares information with customer No. 2.

You can also be discovered not when a customer is proactively searching for you, but when he just happens to be checking his Facebook newsfeed or browsing photos on Instagram. Hashtags – the #trendingtopics that occur especially on Instagram and Twitter – are yet another way to reach people who aren’t proactively looking for your product or service.

  1. Social Media offers advertising opportunities. 
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While consumers may react negatively to advertising in the abstract, most will nonetheless react positively to ads that specifically target their interests and needs. Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest – indeed, every major social media platform offers targeted advertising that – when done right – can be an effective way to build your brand and sell more stuff. The reality today is that more and more platforms are becoming “pay to play”. Accordingly, smart marketers have set a 2021 New Year’s Resolution to become savvy social media advertisers.

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